Some clients prefer to manage their inbound link campaigns. This usually works fine for awhile but then tapers off resulting in an email as to why a competitor is showing up for key search terms. The competitor sometimes has a new site and could not be that effective this soon. Not so my friend...
The search world loves a couple of things; new relevant content and inbound links. Today, we will address the inbound situation. It is not who you are, it is who knows you and the link that they provide. Not all links are equal though. If you have a link campaign, it should tie to your content, urls, and keywords in the related anchor text. Be specific as to the link, its content, and the landing page. Don't just spend your link on the home/index page, make it go to the relevant content that was used in the anchor.
Know who knows you and what your and their page rank is. It will make all the difference in the search world. More information on internet marketing and inbound link campaigns
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