Tuesday, May 26, 2009

The Way Up Is In, Inbound That Is.

Some clients prefer to manage their inbound link campaigns. This usually works fine for awhile but then tapers off resulting in an email as to why a competitor is showing up for key search terms. The competitor sometimes has a new site and could not be that effective this soon. Not so my friend...

The search world loves a couple of things; new relevant content and inbound links. Today, we will address the inbound situation. It is not who you are, it is who knows you and the link that they provide. Not all links are equal though. If you have a link campaign, it should tie to your content, urls, and keywords in the related anchor text. Be specific as to the link, its content, and the landing page. Don't just spend your link on the home/index page, make it go to the relevant content that was used in the anchor.

Know who knows you and what your and their page rank is. It will make all the difference in the search world. More information on internet marketing and inbound link campaigns

Tuesday, April 21, 2009

Content is King

At some point during discussions with my clients, we cover topics such as search engine optimization, keywords, meta tags, and the like. I specialize in helping clients understand what they are trying to accomplish on the web, a typical starting point might be keywords since they usually think that is the most important part of getting found. But good business focuses on the business model. So many folks are focused on search engine optimization that they forget the customer and their needs. If the customer's experience is first and foremost and site usability issues are reduced, then the content should be the main focus. What do you want your customers to see or learn when they land on your page? What do you want them to do once they are there? Does the content call for an action from them? Do you give them more than one opportunity to take that action? Is the action being tracked by option for A/B testing?

The bottom line is when you get the traffic, do you know if it converts based on your content quality? Make sure your content gets the message across and drives the desired action. Then we can talk about seo, keywords, and such. For more information about web content.