Too Much Information, Not Enough Analysis

The phrase, 'too much information', usually has a negative connotation but in this discussion it refers to the overwhelming amount of data available concerning your website and the visitors you attract. If you have analytics installed, then you are accumulating data constantly. If you don't have analytic code installed, then stop reading and get it done. One of the best solutions is Google Analytics, which is free. You will receive reports on geographic location of visitors, keywords used for searching you out, and activity while on the site.

A key component of analytics is the ability to set goals for various activities that you want to occur. For instance, if you sell products, you can track the path that customers use to add items to the cart and on to checkout. This data will show you how many potential customers are abandoning the purchase process and at what point along the way. With this bit of information you can drill down through the steps you have setup and see what the speed bump is to a uncompleted sales.

Hopefully, you have determined at least one goal for each page of your site. When that visitor gets to you, what do you want them to do? This simple step allows analytic software to give you valuable feedback as to what is happening with each visitor. Once you have your analytic data, determine a few key processes that you want to fully understand the relevance of the data. This will provide you with actionable items that potentially will improve your customer's experience and make your site a greater success. More information on website analytics.

The Way Up Is In, Inbound That Is.

Some clients prefer to manage their inbound link campaigns. This usually works fine for awhile but then tapers off resulting in an email as to why a competitor is showing up for key search terms. The competitor sometimes has a new site and could not be that effective this soon. Not so my friend...

The search world loves a couple of things; new relevant content and inbound links. Today, we will address the inbound situation. It is not who you are, it is who knows you and the link that they provide. Not all links are equal though. If you have a link campaign, it should tie to your content, urls, and keywords in the related anchor text. Be specific as to the link, its content, and the landing page. Don't just spend your link on the home/index page, make it go to the relevant content that was used in the anchor.

Know who knows you and what your and their page rank is. It will make all the difference in the search world. More information on internet marketing and inbound link campaigns